Reading time 7 min. Chips are one of the favorite snacks not only for children. Despite controversy over the effects of eating them, they are still sold in most stores. Adults also like to snack on something to eat in the evenings spent on the couch watching TV. But who would drink kohlrabi with beer?
Potato chips, the abundance of which can sometimes make your head spin, are one of the worst foods you can eat or offer to a child for whose health the adult is solely responsible... Every element of their production raises numerous doubts. But first things first.
History Edit
Herman W. Lay
The history of Lay's chips dates back to 1932. Their name comes from the name of their creator - merchant Herman W. Lay, who worked for the Barrett Food Company and sold Gardner's chips, driving around the States in his Ford.
That same year, Lay borrows $100 and rents a warehouse in Nashville, slowly starting to build up capital. He hired his first salesman in 1934, and in 1939 he bought the Barrett Food Company and renamed it HW Lay Lingo & Company, selling Lay's chips and other snack foods.
In 1944, the name of the company was shortened to “The Lay's Lay Lingo Company.” It was the first chip company to advertise on television; the then popular actor Bert Lahr was invited as the “face of the product”.
In 1961, the Frito Company, founded by Derrick Lauthaert, merged with Lay's to become Frito-Lay Inc. The corporation became the world's largest snack company, and soon after introduced its famous slogan, “betcha can't eat just one. ”
). The chips were then sold all over the world.
In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. A new recipe for chips, introduced in 1991, made them crispier and more fresh for a long time. Shortly thereafter, the company released ribbed “Wavy Lay's” to the market. From the mid to late '90s, Lay's offered reduced-fat baked chips as well as Lay's WOW, which were completely fat-free.
Lay's Stax in a can
In 1995, Lay's first appeared in Russia, opening its own representative office. Since 1996, sales of chips began, and initially only 4 main flavors were available to consumers: Salt, Bacon, Green Onion and Paprika. All products were imported and imported from other countries. Only by the beginning of the 2000s, on a wave of success, the corporation decided to build the first Russian factory.
In the 2000s, Lay's began to compete with Pringles by releasing Lay's Stax in cylindrical cans. In Russia, this version of chips appeared relatively recently.
Shelf life of chips when properly stored
Let's consider the shelf life of Lace chips, Pringles, etc. in a closed package and after opening it.
In sealed manufacturer's packaging:
- Lays – 5 months;
- Pringles - 14 months;
- “Moscow potatoes” - 6 months.
After opening the package, when opened:
- homemade chips – 2 – 3 days;
- factory-made chips – 5 – 7 days.
After the expiration date, the product loses its pleasant taste, aroma and crispiness, even when stored in airtight packaging.
Regional names Edit
Lay's chips, like many other brands, are sold around the world under different names. In England and Ireland they are known as Walkers
, and in Vietnam -
Poca
.
In other countries:
- Argentina – Frenchitas
and
Chizitos
(until 2001). - Australia – Thins
(since 1998),
Smith's Crisps
(since 2004). The choice of name stems from PepsiCo's acquisition of The Smith's Snackfood Company. - Canada – Hostess
(until 1996) - Netherlands – Smiths
(until 2001) - Brazil - produced under the Elma Chips
(until 2021) - Colombia – Margarita
(advertised under the Lay's brand) - Egypt - Lay's
, then merged with local brand
Chipsy
(شيبسى). - Iran - produced under the Sensation
by MazMaz. - Israel - produced as Tapuchips
(תפוצ'יפס) by Strauss-Elite. - Mexico - produced under the Sabritas
, the Lay's logo is slightly changed - instead of the sun tied with a red ribbon, a smiling face is drawn. - In the United Arab Emirates, Lay's and Walkers chips are produced as two different brands.
- England - Walkers
(chips are also produced under the
Sensations
). Walkers and Lay's use similar logos. Other Frito-Lay products in England are also marketed under this name.
Healthy alternative
If you can't imagine your life without chips, you should think about a healthier alternative. More and more products are appearing in stores that can successfully replace classic chips. These are, for example, dried slices of tomatoes, beets or carrots. Their price is still relatively high, but over time it will become more affordable as the market becomes more competitive.
However, it is worth knowing that healthy vegetable chips can be prepared at home yourself. All you need is a stove, a little imagination and patience. You can season homemade chips with, for example, tomato, herbs, pepper, chili, paprika, etc., depending on what you like best.
The problem of craving fatty snacks can also remain unscathed by eating nuts (walnuts, hazelnuts, almonds, etc.) or pumpkin seeds. They contain high amounts of magnesium, so they help control stress and additionally provide us with healthy vegetable fats (not hardened ones like chips).
Assortment Edit
Lay's has a wide variety of chips. Each country has its own range of flavors:
Russia
Main series |
|
Lay's Max |
Fluted chips with a stronger flavor. Edit
|
Lay's MAXX |
Super ribbed chips. Edit
|
Lay's Strong |
Grooved chips for beer. Edit
|
Lay's Sensations |
Premium release of chips (2009). Edit
|
USA
Main series |
|
Salt and artificial additives
What flavor do the chips have? No matter what flavor you choose: pepper or onion, bacon, cheese, etc., there is no doubt that the first answer that comes to mind when asked is: “salty”... Excess salt in the diet increases blood pressure. Therefore, people suffering from hypertension should avoid eating salty snacks. The same is true for everyone who suffers from various heart ailments.
Salt also causes the body to retain water, which causes swelling in the legs or face. Stored water also has its own volume and weight, so people who care about their body shape should limit their consumption. When someone goes on a diet and suddenly starts losing weight very quickly, they say, “It’s water, not fat.” It is so indeed. Radical changes in eating habits include, among other things, including more vegetables in your diet and limiting processed foods - when you eat no salt or eat much less salt, you begin to lose stored water.
How can you make potatoes that don’t even lie next to the onions have taste and smell? Food chemistry comes to the rescue: add onion flavor. Flavorings and other artificial additives in chips, such as monosodium glutamate, poison the body. The shorter the composition of the product on the packaging, the better. This rule applies, of course, not only to chips.
Advertisement Edit
Lay's advertising (selection)
To promote their products, Lay's uses advertising on television, radio, in magazines and often attracts various celebrities. Actor Andrei Kaykov (“Vasya-Lay’s”) participated in Russian advertising, and videos featuring football player Ronaldinho were also translated into Russian. From 2014 to the present, chips have been advertised by Lionel Messi (the “Football Taste” campaign and other commercials). Andrei Arshavin also appeared in advertising for some time.
The company's advertising policy is to present chips as entertainment or game in the company of friends and family.
Since 1997, Lay's has regularly held promotions with prizes for customers (for this purpose, bags of chips are equipped with special ribbons indicating the rules and prize fund, as well as registered codes). In 2021, the “Smile in a Million” campaign was held - a snow-white smile was printed on the top of a bag of chips. In addition to registering the code in the package, the package could be applied to the face and a photo taken with it.
What's wrong with potatoes?
The chips are made from the well-known (and popular, especially in Polish cuisine) potato. However, few people know that, contrary to what we see in commercials, these are not baked or fried slices into which fresh potatoes are cut. Most chips are made from potato pulp, i.e. the potatoes are crushed into a homogeneous mass, which is only properly formed at a later stage of production. The puzzle of the shape of chips is solved!
Although boiled potatoes themselves have a high glycemic index, since they consist mainly of starch, in the right combination and in the right quantities they will not cause much harm to anyone. Many people can't imagine Sunday lunch without it. Potato chips are obviously a high quality, processed product - crushed, molded, fried, "stuffed" with artificial additives and, therefore, with a high glycemic index and fat content. Even, as it turns out, toxic.
How to store chips at home
All information about the shelf life of chips is on their packaging. There you will see that the deadlines are taken into account only if the packaging is not opened. If you have already opened a pack of chips, then the conditions for storing them will radically change.
Most often, chips spoil due to the oil in which they were fried. It does not last long, especially in an open space. To protect the chips from it, you need to repack them. Use a different container that will not allow air to pass through. It's better to put them in a dark place after that.
You can also pack them tightly and place them in the refrigerator. The basic rule is not to place chips next to fish, meat and other strong-smelling foods.
Another small but quite valuable piece of advice – don’t be afraid to store chips in the freezer. Nothing will happen to them there, and the shelf life will last about three months. And before use, such a product does not require defrosting, which is very convenient.
TOP 10 foods that can be eaten expired
British journalists thought about this problem: it turns out that the world economy is suffering from an excess of food waste.
The thing is that a third of all products produced by the food industry are sent not to the consumer’s stomach, but to his trash can. Of course, we are talking only about residents of prosperous countries that do not have a shortage of food - America and Europe. These people do not throw away spoiled food, which would be quite natural, but rather fresh and edible food. According to a study, it was found that half of food purchases are disposed of on the same day. And this garbage in total amounts to a crazy figure in monetary terms - 0 billion per year. It turns out that some food products are produced in vain, because they are not used for their intended purpose. And these are unnecessary expenses for production. In addition to economic factors, there are environmental problems. The climate is changing due to overproduction, which depletes water and land resources. An unreasonable amount of electricity is wasted on food production. This leads to huge financial costs, as do transportation services. Britain itself faced food surpluses. Every year, food products with a total weight of 4.3 million tons remain unclaimed. Of these, 0.4 million tons. falls on retail chains, and 3.9 million tons. - for large productions. At the same time, it is paradoxical that unnecessary products are not used for charitable purposes. The needs of the poor and hungry account for only 2% of their total. Products weighing 3.7 million tons. sent directly to landfills or undergo heat treatment. The signal to send the product from the refrigerator to the bucket is the end of the expiration date indicated on the package. However, this is not always correct. For example, if eggs were stored correctly, they remain edible much longer even after the expiration date indicated on the package. And an egg is an irreplaceable and useful protein product for the human body, and at the same time quite affordable, just like chicken meat https://ooo-belok.ru. Dan Cladrey, who owns a store selling expired and therefore inexpensive products, shared his thoughts with reporters. He believes food waste will be reduced if consumers understand the difference between three similar terms: “use by date,” “sell by date,” and “best before date.” “Use before such and such a date” means that after this date the product becomes unsafe for health. The “sell by such and such date” instruction exists for internal use by store employees. The inscription “best before such and such a date” does not mean that the product becomes hazardous to health, but that it is until this date that it will have optimal properties (the best taste, smell, consistency, color, etc.). By understanding the differences between the above terms, consumers begin to change their attitudes towards expired food. The financial crisis forces people to save money, including to buy food. Therefore, buying expired but safe products no longer seems out of the ordinary. People even take pride in their ability to stick to a budget, even though they have less money than before.